Search Engine Marketplace Oversaturated? Not Quite

Thu, Jun 3, 2010

Steve’s Take

http://www.billmaher.comSearch Engines seem to be all the rave these days. What with search being the second highest activity on a PC, second only to emails, the topic has become rather heated amongst SEO(s) and people involved in SEM and search engine optimization in general.

Google’s obviously been dominating the search engine marketplace for sometime, mainly due to having great results. But what happens when the search giant’s contextual advertising business begins to wane due to the ever-menacing monster at their door known as click fraud. PPC (pay-per-click) ads, otherwise known as contextual ads are their number one source of profit. So has the search giant known all along that click fraud could be their downfall? Is that why they’ve diversified their product base with all kinds of other tools and revenue streams – albeit really cool ones – such as froogle, Google maps, Google earth … the list goes on and on. How does MSN, Yahoo & EBay feel about that? Not too good. Toes are being stepped on. People’s livelihoods are being threatened.

I see some major acquisitions taking place in the next few years, by firms such as Yahoo, MSN & EBay – they’re already occurring. I also see mergers on the horizon … this is all coming from a crystal ball, I’ll have you know … but seriously, it doesn’t take a genius or an analyst to tell you: there are some major power plays going down and battle lines being drawn. At the end of the day, the winner will be the one who has the end-user in mind, not the advertisers … and my fear is the former is what brought Google to the forefront and made it a huge bang, but the latter is what made them rich … and as the clich goes: Money Changes Everything.

New rule (gotta love Bill Maher): All clichs are otherwise known as official truth. Don’t get them mixed up with generalizations or stereotypes though!

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